JD Heyman

Shaping Narratives. 

Building Brands. 

Driving Change.

I’m an experienced creative executive with a passion for creating unique, memorable, shareable content. I have an award-winning track record earned at the world’s biggest and most respected brands, growing audiences across every platform and turning visionary storytelling into millions in revenue. I’m proud to have created the most, diverse, innovative and collaborative teams in media—transforming organizations to meet the challenges of a new age.

When we liken sharing information to a virus, is it any wonder so many of us feel sick?

It doesn’t have to be that way. I believe in helping brands tell their stories by building meaningful relationships with engaged communities. In a fragmented media landscape, future-oriented organizations know conversation is the best algorithm and use insights and technology to nurture constituencies that care.

Value People. Value Stories. Value Insight. Grow.

My career has been guided by understanding the eternal power of engaging narratives and the power of cutting edge media. That strategy engages stakeholders, forges productive partnerships, drives revenue and sustains growth.

 

Two Decades Leading the Most Important Conversations in Media

 
 

  • Integrated digital and print content at the world’s largest entertainment news brand, driving more than $30 million in revenue. Led teams that won more than 40 journalism awards.

  • Built innovative partnerships with Fortune 500 giants, bringing more than $1 million during the pandemic. Reinvented content across every platform.

  • Launched newsletter and audio brand focused on entertainment industry insiders, including a podcast with the 10 times the number of listens as the average episode on Spotify

 
 

Storytelling That Adds Up

  • 62 Million

    At People, I built experiences for Super Bowl-sized audiences and the biggest names in business. From livestreams to viral internet moments to influencer dinners, I created touch points for a brand reaching 1 in 3 US adults.

  • 100+

    I’ve worked on more than 100 branded content partnerships, with participants who include HBO, Procter & Gamble, Netflix, Twitter, Loreal Paris, the Screen Actors Guild, Toyota, Saatchi & Saatchi, Warner Bros., HBO, NBC Universal, Unilever, and GLAAD.

  • 15 million

    I’ve created cross-platform content — newsletters, audio series, books, magazines and more— that is good business and calls to higher values. My work has included 25 Women Changing the World, Heroes Among Us, and Oprah’s Daughters, an award-winning documentary with more than 15 million views.